11 brands that support ethical manufacturing, align with your values, and proudly produce their goods right here in the USA.
The Challenge
It’s harder than it sounds to find brands that aren’t “American companies” in name only. With historically American brands like Levi’s and Ford going woke, the search is almost impossible nowadays. Plus, with an LLC costing around $100 in 2023, almost anyone can put together a few branding assets and start an “American company”, but still cut corners and source their materials from cheaper, foreign manufacturers.
The Shift
We get it, fast fashion can be tempting with its allure of cheaper, mass-produced options. But here’s the exciting truth: you don’t have to compromise on style or variety! There are plenty of American-made brands that offer everything you love and more, right here in the States.
The Win (For All)
Ready to make the switch? We did the digging so you don’t have to! Below you’ll find a comprehensive list of companies that are genuinely American brands, producing their goods right here in the USA.
So now, you can shop with confidence, knowing that your hard-earned money supports American jobs, stateside manufacturing, safe working environments, and fair wages. And for those who share my values, I’ve also included a few brands that not only uphold American values but also support Christian principles – a win-win!
1. American Giant
Based in: Middlesex, NC
Best for: Adult hoodies, tops, bottoms, dresses, loungewear, accessories
Price range: $$-$$$
Recently completing a brand campaign titled, “The American Made Tour”, American Giant took a good ol’ cross-country road trip to visit five different companies who are equally as proud to make their products here in the USA. Not only has American Giant been crowned the creator of “the greatest hoodie ever”, they stand out for their genuine commitment to both quality and drive to keep manufacturing stateside.
By sourcing exclusively American cotton, they not only ensure exceptional quality but also support local farmers in their communities. In fact, most of their products are made with cotton grown just miles away from their sewing facility in Middlesex, North Carolina (hey neighbor!) This close connection with local farmers reflects their passion for making a positive impact on the environment and supporting their community – plus, they’re not messing around when it comes to quality! I’ve had my pair of ‘classic sweatpants’ for almost 5 years now and they’re still as good as new.
2. COL1972
Based in: Atlanta, GA
Best for: Women’s tops, bottoms, dresses, jackets, accessories, and more
Price range: $-$$
Originating in Philadelphia, PA, COL1972, also known as Culture of Life 1972, proudly stands as an American-made fashion brand that keeps its finger on the pulse of the fashion industry and the pro-life movement. Recently relocating to Atlanta, Georgia, to escape the hustle and bustle of Philly (we feel you!), COL1972 offers a delightful selection that embodies their commitment to quality and style, including trendy tops and bottoms to elegant dresses and accessories.
Beyond sourcing incredible clothing, they also give back generously to organizations that protect life. Through their philanthropic efforts, COL1972 donates 10% of all sales to pregnancy centers and women in need. Their commitment to supporting crisis pregnancy centers extends to providing essentials like bottles, diapers, and clothing to hundreds of families in the USA. Plus, COL1972 actively partners with churches and schools to facilitate students’ participation in the March for Life in Washington D.C. (Love!)
What makes COL1972 even more commendable is its dedication to offering high-quality, American-made pieces at affordable prices. Purchasing from COL1972 doesn’t only elevate your wardrobe, but also contributes to causes that align with Christian, American values and makes a positive impact on the lives of many women and families.
3. Shop So her
Based in: Tampa, FL
Best for: Women’s apparel and home decor
Price range: $$-$$$
Have you ever met someone who radiates sunshine? That’s exactly how you would describe Jada Puleo, the owner, and founder of Shop So Her, a charming boutique that specializes in women’s clothing and home decor. Shop So Her’s story began in a college dorm room in High Point, NC, where Jada started the brand as an outfit and aesthetic inspiration account. What started as a passion project blossomed into something extraordinary – a haven for stunning, American-made (and hand-made) home decor and curated clothing that radiates femininity.
Based in Tampa, FL, Shop So Her is a treasure trove of carefully curated fashion and home decor. Jada takes pride in offering handmade home decor by American artisans, each piece chosen to infuse beauty and grace into every corner of your home. Throughout the week, you’ll likely find Jada personally manning one of her pop-up locations across the city of Tampa, providing an opportunity to experience the magic of Shop So Her in person!
If you’re a local in Florida, go say hey! You can find updates on Shop So Her’s pop-up schedule here. For those of us a bit further away, fear not – check out Jada’s website below to shop her wonderfully curated items.
4. Harvest & Mill
Based in: Berkeley, CA
Best for: Sustainable adult apparel
Price range: $-$$
If you’re on the lookout for the best in sustainable clothing, Harvest & Mill has you covered! Their fantastic product range includes cozy loungewear and accessories for both men and women, all made from organic cotton sourced in California and sewn with love in the USA. The best part? Their price range is super wallet-friendly, ranging from $12 to $119, so you can shop guilt-free!
Their mission is to rebuild American supply chains from the ground up – from seed to stitch. They work directly with organic cotton farmers, heritage mills, and family-owned factories, all based in the USA. It’s fantastic to see a brand so deeply rooted in supporting local communities and keeping it all made in America. Plus, their entire supply chain is fully traceable, so customers know exactly where their clothes come from – transparency at its finest!
5. Lacausa
Based in: Los Angeles, CA
Best for: Sustainable women’s tops, bottoms, dresses, footwear
Price range: $$-$$$
LA, CA, USA: where the brand sources and makes its materials and has found its name! Lacausa, also meaning ‘the cause’ in Spanish, was founded by Rebecca Grenell in 2013 and is known for its responsible production and dedication to ethical practices. Their West Coast-inspired product range includes breathable tops and bottoms, airy dresses, and more, all crafted from eco-friendly materials like organic cotton and recycled polyester.
Their contemporary women’s wear line, made in downtown Los Angeles, reflects a deep connection to the city’s landscape and fashion industry. With a signature blend of menswear-inspired staples and a romantic, bohemian vibe, Lacausa offers sustainable fashion that aligns with your values while keeping you effortlessly stylish.
6. PROCLAIM Streetwear
Based in: Phoenix, AZ
Best for: Adult loungewear, accessories
Price range: $$-$$$
PROCLAIM Streetwear by Erika Kirk is a brand rooted in God, spreading the Gospel, and building the Kingdom of Heaven. More than just stylish sweat sets, PROCLAIM is a movement with a purpose. Their mission revolves around spreading the Gospel and advocating for sustainability, keeping in mind the importance of being good stewards in an industry that needs transformation.
By shopping with PROCLAIM, you invest in empowering the hardworking US-based manufacturers, seamstresses, and fabric mill owners while promoting a message of faith. Plus, PROCLAIM offers a free program called BIBLEin365 which sends daily scripture readings through text, email, or mobile app so that you can read the Bible from cover to cover in one year! To sign up for BIBLEin365, click here or shop below!
7. American Trench
Based in: Philadelphia, PA
Best for: Women’s basics & knitwear, Men’s outerwear
Price range: $$-$$$
At its core, American Trench was born from a powerful mission – to amplify the exceptional manufacturing that exists in the United States. This commitment to uplifting American craftsmanship shines through in every aspect of their brand, creating high-quality apparel using textiles like wool and cashmere – all sourced and produced in the USA!
From their initial inspiration of the trench coat, their vision (and brand) expanded, offering a wide range of functional and fashionable men’s and women’s clothing. With American Trench, you not only invest in timeless style but in the preservation of American manufacturing heritage – another win-win!
8. Emerson Fry
Based in: New Hampshire
Best for: Women’s tops, bottoms, dresses, jackets, accessories, and more
Price range: $$$-$$$$
Emerson Fry is a family-run, independent brand designed by Emerson and her husband Ryan from their farm in New Hampshire. But the couple’s brand isn’t just about creating well-made women’s apparel, it’s about making a difference too. With each domestically crafted piece, made to order, they are on a mission to create meaningful jobs and support positive shifts in the world. Talk about fashion with heart!
While some materials and inspiration are ethically sourced from countries like Italy, India, and Poland, the entire Emerson Fry line is proudly designed, cut, and sewn in the good ol’ USA, showcasing their unwavering dedication to American craftsmanship and responsible production. They’re all about celebrating local industries and embracing heritage techniques while adding their contemporary twist.
9. MATE the Label
Based in: Los Angeles, CA
Best for: Women’s loungewear, sleepwear, activewear
Price range: $$-$$$
If you’re looking for clean and sustainable fashion, MATE the Label is your new go-to! This Los Angeles-based brand is committed to using nontoxic and natural materials like organic cotton and linen, ensuring a positive impact on your style, the environment, and the economy. From cozy essentials to seasonal colors, they offer something for everyone, with inclusive options like kids’ and extended sizing, and build-your-own sets.
But their commitment to sustainability doesn’t stop there; MATE goes the extra mile with a take-back program, ensuring the longevity of their garments beyond your closet. They believe in investing in timeless pieces that stand the test of time, embracing “seasonless” styles meant to be worn every single day, all year round.
10. Avocado
Based in: Los Angeles, CA
Products: Women’s activewear, loungewear
Price range: $$-$$$
This one’s for my active girls! At Avocado, they believe in the beauty of embracing your authentic, natural self, inspiring their customers to be “as you are.” This Los Angeles-based brand crafts its apparel with meticulous love, right here in the USA. But Avocado’s impact goes beyond creating cozy and sustainable wear; they take immense pride in giving back to the communities they serve. Through impactful partnerships with nonprofits Food Forward and City Harvest, every purchase from this certified B Corp brand helps provide a meal to someone in need.
Avocado’s journey began as a natural bedding company, and their passion has now expanded to crafting comfortable and eco-conscious casual wear. From leggings and sweat sets to tees and rompers, their collection embraces the use of natural, biodegradable, and renewable fabrics, thoughtfully dyed with non-toxic dyes. So, when you slip into their garments, you not only feel good about your style choices but also become part of a movement that celebrates authenticity and supports American seamstresses and manufacturers.
11. New Balance
Based in: Boston, MA
Products: Footwear, activewear
Price range: $$-$$$
Yes, the brand we all know (and still) love, New Balance! One of the last “American made” brands that have stayed true to its mission of manufacturing stateside.
Today, New Balance is headquartered in Boston, Massachusetts, and remains one of the few major (non-woke) athletic shoe companies to manufacture a significant portion of its footwear in the United States. While the company also has manufacturing facilities in other countries to meet global demand, they have retained a strong commitment to domestic production with its “MADE in the USA collection”, a line of shoes crafted in the company’s facilities in New England (miss you Maine outlet!)
My favorite streetwear options from the MADE in the USA collection are the 998s, 990 v4s, and 998 cores – all perfect to throw on with anything for a put-together errands look!
To be considered for this list or any upcoming articles, please send an email to capitallaneco@gmail.com with “Collaboration Interest” as the subject line.